Business Angel Investors want to see as much investment from an entrepreneur as possible. If you have a serious financial vested interest in your company and its success, you will likely work harder to insure that the business succeeds.
The perception is that if you have not invested anything into a company, it makes it easier for you to walk away. If you have your life savings invested, you are most likely going to do everything possible to make it succeed. Investors love to see such commitment.
Just how much of your personal investment will satisfy Angel Investors depends on the size of the business, industry and some other factors. It is a number based on many factors including how much angel funding you require. However, Angel Investors want to know how much you have personally invested, how much you are trying to raise and what percentage of the total amount they will be funding.
Your chances significantly increase if you have personally invested a reasonable percentage of the total capital required.
Q: How much cash have you invested into your business so far?
If you have not invested any of your own capital into the business so far and this is part of your investment proposal that requires additional thought.
A: £10,000 – £250,000.00
Because you have invested some cash into your business, an Angel Investor will see this as increased commitment on your part.