Venturespring Announces Smart City Challenge Winner – Panel of experts including Venture Giants judge
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Venturespring Announces Smart City Challenge Winner – Panel of experts including Venture Giants judge

Panel of experts including Venture Giants judge competition

Blubel a smart bicycle bell that simply and intuitively guides cyclists, and uses IBM BluemixⓇ, has today been announced as the winner of the Venturespring Smart City Challenge – a competition that invited global entrepreneurs and developers to create technology solutions to some of the most serious problems facing modern cities.

The competition was judged by a panel of experts from the worlds of technology, venture development, business, and urban planning that included, Joe Mitton, Special Adviser to the Mayor of London for Business and Enterprise, Alison Say from IBM Cloud Ecosystem, and Venture Giants.

The Judgement from Venture Giants:
The Blubel team have a really well thought out proposition and we at Venture Giants are sure their app and technology will help towards building a safer London for cyclists. They have an excellent management team that have the breadth of experience required to take the company to market, and we were pleased to vote for them at the IBM Venturespring smart city challenge

Blubel will receive access to investment and business acceleration support from Venturespring the international venture development studio.

Blubel is a device that makes urban cycling stress-free; with an intuitive navigation interface, cyclists do not need to worry about getting lost or having to stop en route. Powered by its smartphone app, Blubel prioritises safer cycle-friendly routes based on feedback from the community.

The Smart City Challenge was backed by partners IBM, the Mayors Office, Tech.London and Urban Design London, and all entries were developed using IBM’s Bluemix hybrid cloud development platform. Other shortlisted entrants included:

●      Device Point – monitoring solution for healthy water

●      Gravity 8 – navigation wearable that uses vibrations to give directions

●      Citizen Lab – civic engagement platform to facilitate two-way communication between a city and its citizens

●      Delivery Busters – local smart shopping assistant with delivery in under 60 minutes

●      Live Park – utilises CCTV to help find parking spots in a preferred area

●      Routely – app that uses transport data, GPS and push notifications to notify users of real time delays and alternative routes to their destination

●      My Markget – online marketplace for urban food producers


“We’re delighted to have won the challenge! This is a great opportunity for us to develop, scale and launch Blubel with support from industry leaders such as IBM and Venturespring. For Blubel, this is more than technology; it’s about empowering the cycling community, encouraging urban cycling and creating a powerful knowledge tool to improve our cities.”

Sasha Afanasieva


“Venturespring’s business model is designed to invent, incubate, scale and invest in game changing businesses in partnership with the world’s leading brands and companies. Our network of visionary entrepreneurs, successful operators and investors provides us with the expertise and capacity to engage and deliver on a global scale. We look forward to building Blubel into a commercially successful business.”

Cassandra Harris
Founder and Managing Director


“We’ve been really inspired by the level of innovation that we’ve seen with the Smart City Challenge on IBM’s Bluemix platform and we’re really excited about what’s next as we look to support Blubel in its development. Tech innovation impacts our day to day life and what’s developed here in London has relevance locally but also at a broader, global level,” 

Alison Say
IBM Cloud Ecosystem


“The applications that were shortlisted for the Smart City Challenge are really exciting as they are applicable not just here in London – the fastest growth city in Europe but also globally. The Mayor’s office has driven a number of key initiatives to improve life in London and startups like Blubel play a key role to improving our cities and achieving these initiatives.”

Joe Mitton
Special Adviser to the Mayor of London for Business and Enterprise


About Venturespring

Venturespring, is a first mover in the corporate venturing space which helps the incubators and accelerators that are increasingly located within large companies to grow and scale products, systems and solutions internally. It works by helping the venture teams to come up with innovative ideas, launch and market their products, roll them out globally and, if it is part of the plan, seek external funding and explore acquisition opportunities. Venturespring, which is also described as a venture development studio, works with high-profile global brands by helping them to decide which areas they should innovate in. It offers an innovative alternative to the traditional venture capital advisory model and has played a key role in supporting job creation, entrepreneurship, start-up acceleration and growth in various industries.