Choosing your industry will affect your chances of raising angel investment
By Venture Giants
Certain industries have garnered more attention than others over the past few years.
The most interest has been in software, followed closely by healthcare, biotech, business products and services, consumer products and services, hardware, media and entertainment. Identifying the industry helps to get the potential investors attention since most angel Investor's like to invest in areas where they have some interest, knowledge or experience.
It is important to note that there is a significant benefit to be gained by having an angel investor with your industry expertise participate in the business.
Angel investor's also look for companies or concepts with growth and export potential and are always evaluating the market's needs. If you are in an industry that demonstrates tremendous growth potential, even if you are outside their preferred industry, you should attract interest.
You must demonstrate an understanding of the industry and clearly indicate how your product or service addresses a specific problem or need. The industry is broad so narrow it down to a specific targeted market and consumer base within the industry as this is a more realistic representation of the potential. Acknowledge there is competition but highlight and stress your unique value proposition and why customers will want to buy from you. If there are key competitors that you measure up against most favourably, list them and cite your advantage. Always be prepared to justify any facts or figures in your pitch because these are the areas angel investors will challenge.
Venture Giants Insider Edge
As a start up or concept company, within your industry, you must demonstrate a clear understanding of the consumer need for your product or service, why it's unique and what gives you a competitive edge.
Another question to ask yourself before raising angel investment is to consider how scalable is your business? The more scalable your business is, the more interest it will attract from angel investors. Ideally, your business plan should be carefully crafted to support scalability and growth on a city wide, state, country, and/or Global level. Your Angel investment proposal should create a cookie cutter template model that is and can be easily rolled out.
How will you find an Angel Investor? Venture Giants is not the only place on the internet that can locate and assist you in finding Business Angel Investors that are interested in investing in you or your business. Venture Giants explores the different methods of attracting angel investment and finding an angel investor that may be able to provide you with a level of support and mentoring that will get your product and service to the next level!
If you are not comfortable with what your potential angel investor can bring to your company, you can try to raise investment capital through Bank or Government Funding for your startup. This article explores how you can present bank, business grants, or government grants for second round funding to a potential future angel investor.
Venture Giants is a premier UK business Angel investment network and small to mid sized business networking portal that matches active business angel investors with entrepreneurs' seeking investment capital and business funding.
Follow Venture Giants on Twitter