What is your strategy for your company's growth?
By Venture Giants
The ideal growth strategy is usually influenced by the enthusiasm and ambition of the entrepreneur. The type of business and the target market could also be a factor in deciding on the ideal growth strategy. However, growth can be measured in many different ways, size, revenue, locations, profitability, employees etc.
What would you say is your ideal strategy for growth from the following?
A: Focusing on one Location
B: Grow corporate owned locations
C: Grow through franchising
D: Grow through acquisitions
E: IPO (initial public offering)
If part of your investment proposals ideal strategy for growth is by
- Focusing on one location
- Growing corporate owned locations
- Grow through acquisitions
- or via IPO
Than this may require some additional consideration on your part.
However if you are thinking of growing your company through franchising than this is an excellent way to grow your business, and something an angel investor will look at as a viable cost effective way towards growth of your business. However, you will have to convince an Angel investor that your investment proposal definitely has the potential to reach a proof of concept stage and do bear in mind before pitching this idea for growth to an angel investor that this will require some upfront development costs which will need to be factored into your initial funding requirements.
Once you have a proven concept that is likely to work in various markets, your cash outlay and management costs are less than corporate owned locations, i.e. having several locations vs. 1 is not only much more interesting to an angel investor but could also produce higher returns.
You may have a more unique way of proposing to grow your company but the five of the most likely strategies for growth are listed above. Each of the strategy options has its merits but they are not without challenges or restrictions. Franchising is very appealing because it is the one that can provide accelerated growth. Franchising will also appeal to an Angel investor because it allows you to sell your proven concept to other markets.
With a successful business model, the company receives franchise and royalty fees and can grow much faster without the burden of having to finance growth through corporate owned locations. Once you have proof of concept and at least one year of results and success in a particular market, this deserves serious consideration.
There are consultants available to help package and launch your concept so don't be intimidated by the process.
Remember, Angel investors want growth and this is generally the fastest way to grow and the most cash flow friendly way to profits.
Venture Giants is a premier UK business Angel investment network and small to mid sized business networking portal that matches active business angel investors with entrepreneurs' seeking investment capital and business funding.
Written for and behalf of Venture Giants Enterprises Ltd. All rights reserved 2009
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